What we ask
Target market and channel mix (retail, HoReCa, industrial, private label), price positioning, packaging language, seasonality of your promotional calendar, and what has and hasn't worked with previous suppliers.
Why it matters
A Greek producer that is perfect for one buyer is wrong for another. The difference is not the product, it is the fit between the producer's capacity, the packaging capability and the buyer's commercial reality.
Getting this right in week one saves months later.
What you get
A written brief we both agree on, so every producer we approach on your behalf is briefed with the same accuracy you would use in-house.